Sony has launched a new broadcast graphics generator that uses AI to help TV producers create on-screen visuals faster and smarter. The system is called the Intelligent Graphics Engine, or IGE. It is built to work with live sports, news, and entertainment shows.
(Sony’s New Broadcast Graphics Generator with AI Elements)
The IGE can automatically pull data from live feeds, scoreboards, and social media. It then turns that information into clean, ready-to-air graphics. Users do not need to design each element by hand. The AI suggests layouts, colors, and animations based on the type of content being shown.
This tool runs on Sony’s existing broadcast hardware. It fits into current workflows without needing major changes. Operators can control it through a simple interface. They can also adjust any AI-generated graphic with just a few clicks.
Sony says the IGE cuts down production time and reduces errors. It helps small teams work like larger ones. Big networks can use it to manage more channels at once. The system learns from past projects too. Over time, it gets better at matching a broadcaster’s style.
The graphics engine supports HD and 4K output. It works with common broadcast formats and file types. Sony tested it with several major networks before release. Feedback focused on speed, ease of use, and reliability.
The IGE is now available to broadcasters worldwide. Sony offers training and support for stations that adopt it. Pricing depends on the size of the operation and the features needed. Early users include regional news outlets and international sports networks.
(Sony’s New Broadcast Graphics Generator with AI Elements)
Sony developed this tool after years of feedback from broadcast professionals. They wanted something that felt intuitive but powerful. The company says the IGE meets that goal by blending smart automation with human control.