Sony has introduced a new AI-powered tool designed to help people with fashion choices. The service, called Sony AI Fashion Consultant, aims to give personalized style advice through a mobile app. It uses artificial intelligence to analyze users’ preferences and suggest outfits. The company announced the launch on Tuesday.
(Sony Launches Ai Fashion Consultant)
The app works by scanning photos of clothes in a user’s wardrobe. It then recommends combinations based on current trends, weather, and occasions. Users can also take photos of outfits they like in stores or online. The AI will find similar items and show how to style them. Sony said the tool learns from feedback to improve suggestions over time.
A Sony spokesperson explained the goal is to make fashion accessible to everyone. “People often struggle to keep up with trends or pick the right clothes. This tool simplifies that process,” they said. The app includes features like virtual try-ons using augmented reality. It allows users to see how clothes might look before buying them.
Sony developed the AI with input from fashion experts and designers. The team trained the system using millions of outfit images and style guides. The technology focuses on balancing personal taste with practical factors like budget. It also considers body type and skin tone to boost confidence in choices.
The app will first roll out in Japan and the U.S. next month. It will be free to download, with premium features available through a subscription. Sony plans to add support for more languages and regions later this year. Partnerships with major retailers are already in place. Users can buy recommended items directly through the app.
Fashion schools and brands have shown interest in the technology. Some see it as a way to reduce waste by encouraging smarter purchases. Others believe it could reshape how people interact with their closets. Sony emphasized privacy protections, stating user data will not be shared without consent.
(Sony Launches Ai Fashion Consultant)
The launch reflects Sony’s push into AI-driven consumer services. Previous projects include tools for music creation and photo editing. The company sees fashion as a natural next step. Competitors like Google and Amazon have explored similar ideas but without a dedicated fashion focus.