Google has started testing new measurement tools for AI-powered shopping campaigns. These tools aim to give advertisers clearer insights into how their ads perform. The company says the updates will help brands understand customer behavior better. Advertisers can see which products attract attention and what drives sales.
(Google’s Measurement Solutions for AI Shopping Campaigns Enter Testing Phase.)
The new system uses Google’s AI to track user actions across devices. It connects online browsing with in-store visits when possible. This gives a fuller picture of how ads influence real-world decisions. Early testers include select retail partners in the United States. They will use the tools over the next few months to gather feedback.
Google built these measurement solutions to work with its Performance Max campaigns. Those campaigns already use AI to place ads where they are most likely to convert. Now, the added tracking features will show more detail about results. For example, advertisers may learn how long someone viewed a product before buying it.
Privacy remains a key focus. The tools follow Google’s data policies and do not use personally identifiable information. All data is aggregated and anonymized. This lets businesses get useful metrics without compromising user trust.
(Google’s Measurement Solutions for AI Shopping Campaigns Enter Testing Phase.)
The test phase is limited but marks an important step in ad measurement. As online and offline shopping blend more, marketers need reliable ways to measure impact. Google hopes this update fills that gap. Retailers taking part in the trial will share input to shape the final version. The company plans to expand access later based on what it learns.