Google Announces New Tools to Help Businesses Get Found Locally
(Google Announces New Tools for Local SEO)
MOUNTAIN VIEW, Calif. — Google today announced several new tools designed to help businesses improve their visibility in local search results. These tools aim to make it easier for companies to connect with nearby customers searching online. The updates focus on Google Business Profile and Google Ads.
A key addition is the Profile Performance Report within Google Business Profile. This report gives businesses detailed insights into how their profile performs in local searches. Owners can see how often their profile appears in search results and maps. They can also see how many people called the business directly from the profile or requested directions. This data helps businesses understand customer interactions better.
Google also introduced Local Search Ads. These ads appear directly in Google Maps search results. Businesses can use them to stand out when people search for specific services nearby. The ads show essential information like location, hours, and ratings prominently. This helps drive more visits to physical stores.
Furthermore, Google updated the process for verifying business locations. The company aims to make verification faster and more reliable. This helps ensure accurate information appears in search results and maps. Accurate listings build trust with potential customers.
(Google Announces New Tools for Local SEO)
“Local searches are vital for businesses,” stated a Google spokesperson. “People constantly search for services close to them. These new tools give businesses clearer insights and better ways to reach those local customers right when they are searching. We want to simplify the process.” The tools are available now globally for businesses using Google’s platforms.