A new safety and training video series is now available, and organizations can use Facebook to share it with their teams and the public. Posting the videos directly on a company’s Facebook Page helps reach employees, clients, and followers quickly. Each video should have a clear title and a short description that explains what viewers will learn.
(How to Use Facebook to Promote a New Safety or Training Video Series)
Upload one video at a time instead of sharing all at once. This keeps the audience engaged over several days or weeks. Use Facebook’s scheduling tool to plan posts in advance. Pick times when people are most active online, like early mornings or lunch breaks.
Add captions to every video. Many users watch without sound, especially on mobile phones. Captions make sure the message gets across even when the audio is off.
Encourage viewers to like, comment, and share each post. Ask simple questions in the caption like “What safety tip stood out to you?†or “How will you use this at work?†This boosts interaction and spreads the content further.
Tag relevant partners, local groups, or industry pages when appropriate. This helps the videos appear in more feeds. Also, consider using Facebook Stories for short previews or behind-the-scenes clips that lead back to the full video.
Run a small ad campaign if the budget allows. Even a modest boost can help the videos reach people outside the current follower list. Target the ads by job title, location, or interests to find the right audience.
(How to Use Facebook to Promote a New Safety or Training Video Series)
Pin the first video in the series to the top of the Facebook Page so new visitors see it right away. Update the page’s profile picture or cover photo to reflect the new series while it is active. Keep the tone friendly and helpful in every post to build trust and encourage repeat views.