TikTok now lets users order food directly through the app. The popular video platform announced new partnerships with several major food delivery services. This means people can buy meals seen in videos without leaving TikTok.
(TikTok Partners with Food Delivery Services for In-App Ordering Feature)
Major partners include DoorDash, Grubhub, and Uber Eats. Other regional services are also joining. TikTok is working with these companies to connect its huge user base to local restaurants. People often see food videos on TikTok. This new feature makes buying those meals much easier.
Users will see an “Order Food” button on certain videos. Tapping the button opens a menu from a nearby restaurant. The menu appears right inside the TikTok app. Users can then select items and check out. The delivery is handled by the partner service.
This move helps TikTok keep users engaged longer. It also creates a new way for restaurants to reach customers. TikTok says this is about making discovery and buying seamless. Seeing a tasty dish and ordering it should be fast.
The feature is rolling out in the United States first. TikTok plans to expand it to more markets later this year. It will start with a limited number of restaurants. More eateries will be added over time.
Restaurants featured in popular TikTok videos stand to gain. This direct ordering could drive significant new business for them. Food creators on the platform also see this as a positive step. It connects their content directly to real-world action.
(TikTok Partners with Food Delivery Services for In-App Ordering Feature)
DoorDash stated excitement about reaching TikTok’s diverse audience. Grubhub highlighted the ease for users craving what they see. Uber Eats noted the blend of entertainment and convenience. TikTok believes this integration meets user demand for instant gratification.