Facebook is testing a new “Shop” section directly inside the main News Feed. This test is happening now for a small number of people in the United States. The new feature lets users browse and buy items without leaving the Facebook app. Users see posts from businesses they follow. They see pictures and details about products for sale. Users can tap on these posts. They can then save items they like or buy them immediately. Facebook wants to make shopping easier right where people already spend time. The company aims to help businesses reach customers faster. Businesses can list their products directly on Facebook. They can connect their existing online stores. Facebook handles the checkout process. This means users pay Facebook directly. Businesses receive the order information afterward. Facebook confirmed this test. They are exploring ways to improve shopping for users and businesses. The company stated this is an early test. They are gathering feedback. They might change the feature before a wider launch. Facebook hopes this makes shopping more convenient. They also want to support businesses selling online. The social media giant already offers shopping on Instagram. This News Feed test expands those efforts. Facebook partnered with Shopify. This lets businesses using Shopify connect their shops easily. The test is ongoing. Facebook will decide its future based on user response.
(Facebook Tests A “Shop” Feature In Facebook News Feed)